Research The Culture Of Italy. The Report Should Focus On The Social And Business Customs And Conventions Of The Culture.

The Culture Of Italy

The Italian culture is one of the most vibrant cultures in the whole of southern Europe. The country is located on a Peninsula stretching into the Mediterranean Sea. The culture has a vibrant history concerning popular and custom traditions that affect business approach. The Italians are very agreeable, warm, and interactive and always derive the pleasure to share the exciting pleasures with their neighbors in their daily lives (Grossi et al). Italian cultures such as food and activities have form part of the other cultures. For example, Ravioli, pasta and Pizza originated from Italy and is being embraced globally. The report will be based on the effects of Italian Cultural values on social and business interactions.

The Social aspects

The society is divided into masculine and feminine. According to research, Italy is considered to be a masculine society. In a masculine society, emotional gender functions are distinct which means that while men are concentrating on material prosperity, women focus on the quality of life. On the other hand, a famine society the emotional gender functions are mixed, and both women and men are concerned on prosperity and quality of life (May, Cheney & Roper). Moreover, Italy belongs to individualist culture where taking care of oneself is appreciated and promoted to a valid moral system. Therefore, having goals in life is essential aspects for the Italians, and they tend to get happy when they achieve the personal fulfillment. The Italians are always moved by the achievement their purpose in life. Consequently, a high score on individualism enhances the aspects antipathy to a high level of control.

The cultural values are important since they affect business operations through what the individuals believe in

The Italian people are very interactive and friendly to the strangers. They are known for a robust enjoyment of life through all the operations. The traditional ceremonies such as weddings and Christmas services are celebrated with energy and enthusiasm. The events are marked with foodstuff such as Fish which they usually take at the beginning on the eve of Christmas. The people are very expressive using animated gestures while communicating to the people (May, Cheney & Roper).

Moreover, the family forms the part of the social structures, and it is credited with the stability of their members. The values from the families form the building blocks of the Italian society which assist in making very strong social ties (May, Cheney & Roper). The Italians are expected to maintain strong bonds with their siblings, the relatives, and friends regardless of whether they are married, divorced and single. The family is entrusted with financial responsibilities and emotional support. However, the society has undergone a couple of drastic modifications in the social changes integrated with both problems and merits. In the Italian society, some women are working far away from their ways while at the same time youth desiring for higher education (Grigoreva).

The business interactions

The Italians have a high affinity for success and achievements. The Italians are taught a strategy of win or lose from their early developments in life. Therefore, this aspect creates a high level of competition both inside and outside the Italian industries because they consider the working environment to be a place to achieve personal success. Thus, it is a nation that is highly oriented regarding success and working ability. The graph below shows the connection between business and culture

Moreover, the Italians tend to avoid the uncertainty that they meet up with in life. According to the study by Grigoreva (2017), the Italians have a high score for fear of the uncertain events. This means that they don’t feel comfortable or free from situations that are ambiguous and that is the reason as to why every business formality and business life are significant for the Italian society. The daily activities of the Italians are driven by a particular non-material cultural factor that is intrinsic to the nation (Grigoreva).

Therefore, due to the high masculinity and uncertainty avoidance, the Italians often face the challenges and tough moments of their lives. This can be recognized by their behavior of constant breaks from work during the day such as about 3-4 hours for coffee and other drinks while resting. Moreover, due to the high level of individualism, uncertainty avoidance, and the aspect of masculinity, makes the Italians highly passionate in all aspects of their lives, such as work, hobbies, and families. This is why the application of body language is highly used in Italy for communication. The range of emotions the Italians experience is so powerful that in most situations they tend to express them to the people they meet.

Moreover, in the Italian business culture, giving of gifts is not highly esteemed. This only tied to a long-term trust and friendship as a result of a productive relationship. It always perceived natural to give a small and not something expensive to show the association. Consequently, adds to the knowledge of the types of gifts that are being presented since some of the awards would be used on various occasions like funerals and others. For example, an even number of roses is usually used during funerals and other sad moments. Therefore, bringing the even number of roses to a colleague or a business party would depict a different meaning.

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