Describe the importance of ensuring the unit of analysis aligns with the doctoral research purpose.

Unit of analysis aligns with the doctoral research purpose

Quantitative researchers must give serious consideration to the unit of analysis, the most elementary part of what is to be studied. Units of analysis can vary in scope, ranging from individuals to groups to institutions and beyond. Once the appropriate unit of analysis has been identified, the researcher can then start to address initial concerns such as the required sample size. Determination of the unit of analysis also impacts, but is not limited to, decisions regarding research design, data collection methods, and data analysis decisions, just to name a few.

To prepare for this Discussion, review the seminal article by Francis et al. (1999). Then review Rubric item 2.6b in the DBA Doctoral Rubric and Research Handbook. Think about the “who” or “what” you will need to use as your unit of analysis.

By Day 3
Post an assessment of the impact of the unit-of-analysis selection in quantitative doctoral business research. In your assessment, do the following:

Describe the importance of ensuring the unit of analysis aligns with the doctoral research purpose.
Explain the broader implications of selecting the incorrect unit of analysis on the practice to business.
Analyze the relationship between sample size for the chosen unit of analysis and statistical power.
Justify how and why the unit of analysis for you proposed quantitative study is appropriate for your research question.
Be sure to support your work with a minimum of two specific citations from this week’s Learning Resources and at least one additional scholarly source.

Refer to the Week 2 Discussion Rubric for specific grading elements and criteria. Your Instructor will use this rubric to assess your work.

Required Readings
Important Note: Some of the readings found in this course are more than 5 years old. Although we strive to use current references whenever possible, several of the articles/resources found in this course are seminal, or foundational, works.

Green, S. B., & Salkind, N. J. (2017). Using SPSS for Windows and Macintosh: Analyzing and understanding data (8th ed.). Upper Saddle River, NJ: Pearson.

Unit 4, “Working With SPSS Graphs and Output for Windows”
Lesson 16A (Windows), “Creating an SPSS Graph” (pp. 60–62) or
Lesson 16B (Macintosh), “Creating an SPSS Chart” (pp. 63–65)
Lesson 17A (Windows), “Enhancing SPSS Graphs” (pp. 66–72) or
Lesson 17B (Macintosh), “Enhancing SPSS Charts” (pp. 73–76)
Unit 5, “Creating Variables and Computing Descriptive Statistics”
Lesson 20, “Univariate Descriptive Statistics for Qualitative Variables” (pp. 99–103)
Lesson 21, “Univariate Descriptive Statistics for Quantitative Variables” (pp. 104–115)
Saunders, M. N. K., Lewis, P., & Thornhill, A. (2015). Research methods for business students (7th ed.). Essex, England: Pearson Education Unlimited.

Chapter 12, “Analysing Quantitative Data”
Section 12.2, “Preparing, Entering and Checking Data” (pp. 499–500)
Section 12.4, “Describing Data Using Statistics” (pp. 528–532)
Faul, F., Erdfelder, E., Buchner, A., & Lang, A.-G. (2009). Statistical power analysis using G*Power 3.1: Tests for correlation and regression analyses. Behavior Research Methods, 41(4), 1149–1160. doi:10.3758/BRM.41.4.1149

Note: You will access this article from the Walden Library databases.

Francis, J. R., Stokes, D. J., & Anderson, D. (1999). City markets as a unit of analysis in audit research and the re-examination of big 6 market shares. ABACUS, 35(2), 185–206. Retrieved from

Note: You will access this article from the Walden Library databases.

Walden University. (n.d.b). DBA doctoral study rubric and research handbook. Available from

Document: Copying and Pasting SPSS Output Into Word (Word Document)

Document: Week 2 Assignment Exemplar (Word Document)

Document: Week 2 Assignment Template (Word Document)

Required Software
IBM SPSS Statistics Standard GradPack (current version). Available in Windows and Macintosh versions.

Note: Refer to the IBM SPSS Software area on the course navigation menu for more information on how to install, register, and license this software. Be sure the software is loaded and working before you begin the Assignment.

Required Datasets
Pearson Education. (2017). Datasets for Using SPSS for Windows and Macintosh, 8th edition by Green and Salkind [Data file]. Retrieved from

Dataset File: Week 2 Assignment Dataset.sav
Note: You will use this file for the Week 2 Assignment.
Optional Resources
Faul, F., Erdfelder, E., Lang, A.-G., & Buchner, A. (2007). G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences. Behavior Research Methods, 39(2), 175–191. doi:10.3758/bf03193146

Trochim, W. M. K. (2006b). Selecting statistics. Retrieved from

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