The Mission Viejo Medical Center (in the city of Mission Viejo, California) comprises two geographically adjacent institutions:

General Background

The Mission Viejo Medical Center (in the city of Mission Viejo, California) comprises two geographically adjacent institutions:

Mission Hospital Regional Medical Center: Mission Hospital Regional Medical Center, and

Children’s Hospital at Mission (CHM): Children’s Hospital at Mission (CHM)

The two hospitals serve — within less than a 10-mile radius — the populations of the following nine municipalities: Aliso Viejo, Ladera Ranch, Laguna Hills, Laguna Niguel, Laguna Woods, Lake Forest, Mission Viejo, Rancho Santa Margarita, and San Juan Capistrano.

Retirement Communities:

The city of Laguna Woods (, is home to “Leisure World” (, a retirement community of over 23,000 senior (55 years and above) residents.

The city of Mission Viejo is home to “Casta Del Sol,” a retirement community of more than 3,000 senior (55 years and above) residents.

Following the example and success of integrating a special CHOC – children’s hospital within the Mission Viejo Hospital, it is suggested for the purpose of this course only, that an additional new hospital wing be built, catering to the special needs of the senior population, to be named: “Golden Age Hospital (GAH)”.

The task to research and develops a project feasibility plan for the future GAH.

The Project

Note: You do not need to be a physician or health care provider to complete this assignment. Address it through management lenses.

As independent members of this course (Health Care Management), you will each undertake this task and prepare said plan, following the modular guidelines and assignments.

Each module will focus on different topics, building on your previous studies and based on the background materials of the courses taken in both the MBA and MSHA disciplines. I will provide the readings.

The assignments for each module will be prepared:

Case – developing and writing a segment of the plan. (5 Pages with an abstract)

SLP – preparing a boardroom PowerPoint Presentation (PPT) based on the case paper. (15 slides)

Discussion – preparing an executive summary based on the case paper (1 pg)

The Case Assignments are the crux of the coursework, whereas the SLP and TD are its derivatives. Case papers should be at least 4-5 content pages long.

Module 1 – Assignment – Market Research and Segmentation

The External Environment – Data Gathering

Search the Web and gather relevant general information regarding hospitals for seniors and direct data pertaining to the external environment of the proposed GAH

The proposed points below are just “starter points” for you to expound upon and add to as you see fit.

Common medical conditions of seniors:

Overall health status

Unique illnesses


Medical institutions for seniors:

Types of institutions and clinics serving seniors (their size per population served)

Types of special services provided for seniors and catering to their needs.

Length-of-stay of seniors at various hospitals.


Local (Mission Viejo area) City demographics:

Can be obtained from but not limited to:

Input the nine municipalities (one by one) in the search box.

Scroll through the various data sets, and glean the relevant information: Population, Gender, Age, Household income, Race, Other.

Consolidate all nine city data sets into one table, total where appropriate

Based on the data gathered and the general picture you have obtained, we will now focus on direct market research and segmentation of the senior community in the Mission Viejo area.

In order to do so, you will need to define/address the following points:

Who are your target market subjects?

Where are they located?

What special needs do they require?

What special medical/health services do they wish to get?

What type of physician specialization would they like to have?

Locations: Do they prefer a single medical center (MC) hospital location, or do they prefer a medical center (MC) hospital and a community clinic (CC)?

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