Select a real airline that you are interested in. Discuss the strategies of this airline. (Full service, low cost, regional, cargo. etc.) Explore the targeted customer groups and kind of services that the airline offers

In this minor essay, students will:

Select a real airline that you are interested in. Discuss the strategies of this airline. (Full service, low cost, regional, cargo. etc.) Explore the targeted customer groups and kind of services that the airline offers. Descript the types of aircraft that the airline chooses to offer these services? And analyze why? Any sources (journal, book, conference, etc.) may be used as references.

Rubric areas will include: Content, Organization, Quality and Clarity of writing, Mechanics, Similarity, and References

AERO 1024

Introduction to Aviation Management

Minor Essay

Name

Student ID

University

Airline Name

  1. INTRODUCTION

Introduce the airline you chose.  

  1. STRATEGY (The primary focus of this paper)

What is the business model of the airline? (Full service, low cost, regional, or cargo, etc.) What is the primary customer group of the airline? What kind of service does the airline offer?

  1. NETWORK

Where are ‘home base’ and hubs be located? What kind of flights that the airline is offering? (point-to-point, hub-and-spoke) What are the routes of the airlines? And why does the airline operate on these routes?

  1. FLEET

What kind of aircraft does the airline have? Why does the airline choose these types of aircraft?

  • CONCLUSION

Summarize your paper.

REFERENCES (APA format, at least FIVE reference)

Smith, J. D. (2009). Kindergartens and childcare centres in New Zealand. Ministry of Education. http://www.example.com/thepage.htm

Smith, J. D., & Khan, V. (2009). Kindergartens and childcare centres in New Zealand. Ministry of Education. http://www.example.com/thepage.htm

Kindergartens and childcare centres in New Zealand. (2009). Ministry of Education. http://www.example.com/thepage.htm

APA format Guideline:

https://owll.massey.ac.nz/referencing/apa-interactive.php

REQUIREMENT: Time New Rome, 12 font size, Normal margins layout, and 500 +/- 10% words, submit the paper with a Word file.

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