In this milestone, consider the sustainability of your idea in the marketplace from initial inventory to subsequent sustainment in the supply chain.

MBA 690 Milestone Three Guidelines and Rubric
In Milestone Three, you will submit your discussion of the life cycle management (Section III) of your business product, service, or other idea from your business
plan in the Marketing and Strategy course.


Prompt: In this milestone, consider the sustainability of your idea in the marketplace from initial inventory to subsequent sustainment in the supply chain.
Specifically, examine the company’s own inventory as a starting point—that inventory came from a supplier—which is where your supply chain starts.
Additionally, your finished product will travel downstream along the supply chain by means of shippers, distribution centers and then finally, to a retailer.

These
components should be outlined in this paper.
Identify and describe the technologies you intend to use along the company’s supply chain such as RFID tagging and bar coding, e-procurement, and 3PL. Identify
and justify your clicks or bricks decision, that is, your rationale for brick-and-mortar locations or internet services or a combination of both. The paper should
identify the key data needed to support the functions of inventory management and supply chain management.
You should describe the life cycle of the business idea. Focus your response on the future of the business idea, specifically on its growth and eventual decline.


Assess the profit generation and cost-saving opportunities associated with the business idea based on the life cycle you described. Your assessment should be
supported with rationale. Determine a phase-out plan for your business idea that ensures a sustainable solution that makes way for future innovation and profit
streams.

Ensure that you justify the steps in your plan.
Specifically, the following critical elements must be addressed:
III. Life Cycle: In this section, you will discuss the life cycle of your business product, service, or other idea from your business plan in the Marketing and
Strategy course. Specifically, you should:
a) Describe the life cycle of the business idea. Focus your response on the future of the business idea, specifically on its growth and eventual
decline.


b) Assess the profit generation and cost-saving opportunities associated with the business idea based on the life cycle you described. Your
assessment should be supported with rationale.


c) Determine a phase-out plan for your business idea that ensures a sustainable solution that makes way for future innovation and profit streams.
Ensure that you justify the steps in your plan.


Rubric
Guidelines for Submission: Your paper should adhere to the following formatting requirements: It is submitted as an APA-style Microsoft Word (or open source)
document, 8-10 pages (not including title and reference pages), double-spaced, using 12-point Times New Roman font and one-inch margins. There should be a
minimum of two references cited in APA format.
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Life Cycle Clearly describes life cycle of business
idea, focusing on future growth and
decline


Describes life cycle of business idea,
but without a focus on future growth
and decline or with gaps in clarity or
detail
Does not describe life cycle of
business idea
30


Profit Generation Comprehensively assesses profit
generation and cost-saving
opportunities associated with
business idea based on life cycle and
supported with rationale
Assesses profit generation and costsaving opportunities associated with
business idea, but response is not
based on life cycle or has gaps in
accuracy, detail, or support
Does not assess profit generation
and cost-saving opportunities
associated with business idea
30
Phase-Out Plan Determines appropriate phase-out
plan for business idea that ensures
sustainable solution for future
innovation and profit streams
Determines phase-out plan for


business idea, but plan is not
appropriate for ensuring sustainable
solution for future innovation and
profit streams
Does not determine phase-out
plan for business idea


30
Articulation of
Response
Submission has no major errors
related to citations, grammar, spelling,
syntax, or organization
Submission has major errors related to
citations, grammar, spelling, syntax, or
organization that negatively impact
readability and articulation of main
ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
10
Total 100%

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