The first part of this milestone will examine how you intend to manage the daily aspect of your new business opportunity, including the product/service design, the management information system, and information technology requirements.

MBA 690 Milestone Two Guidelines and Rubric
In Milestone Two, you will submit a discussion of the operationalization of a business opportunity (Section II), specifically the business product, service, or other
idea from your business plan in the Marketing and Strategy course.
Prompt: The first part of this milestone will examine how you intend to manage the daily aspect of your new business opportunity, including the product/service
design, the management information system, and information technology requirements.


In the second part of this milestone, you will consider the means to manage product/service quality in a lean business environment using a quality control plan.
Consider first the overall quality approach, such as TQM, ISO 9000, or Six Sigma, then state the specific technologies you intend to use, such as acceptance
sampling, statistical process control, and capabilities analysis.


Develop a work breakdown structure for your business idea. Your work breakdown structure should include at least three tasks with at least three subtasks each.
Provide a narrative justifying each task and subtask that is part of your work breakdown structure.
Identify key milestones, deliverables, and resource requirements associated with operationalizing your business idea based on your work breakdown structure.


The key milestones, deliverables, and resource requirements should be supported with an explanation of how they will help the project meet scope-time-cost
objectives. Assess potential obstacles and impediments to meeting scope-time-cost objectives of the project, supporting your assessment with rationale.


Determine appropriate risk mitigation strategies to address the obstacles, impediments, and risks you have identified.
Specifically, the following critical elements must be addressed:
II. Operationalization: In this section, you will discuss the operationalization of a business opportunity, specifically the business product, service, or other
idea from your business plan in the Marketing and Strategy course. Specifically, you should:

a) Project the potential costs, risks, and benefits of operationalizing your business idea. Your projections should be supported with rationale.
b) Develop a work breakdown structure for your business idea. Your work breakdown structure should include at least three tasks with at least
three subtasks each.


c) Provide a narrative justifying each task and subtask that is part of your work breakdown structure.
d) Identify key milestones, deliverables, and resource requirements associated with operationalizing your business idea based on your breakdown
structure. The key milestones, deliverables, and resource requirements should be supported with an explanation of how they will help the
project meet scope-time-cost objectives.


e) Assess potential obstacles and impediments to meeting scope-time-cost objectives of the project, supporting your assessment with rationale.
f) Determine appropriate risk mitigation strategies to address the obstacles, impediments, and risks you have identified.


Rubric
Guidelines for Submission: Your paper should adhere to the following formatting requirements: It is submitted as an APA-style Microsoft Word (or open source)
document, 8 to 10 pages (not including title and reference pages), double-spaced, using 12-point Times New Roman font and one-inch margins. There should be
a minimum of two references cited in APA format.
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Potential Costs Logically projects potential costs,
risks, and benefits of
operationalizing business idea,
supporting projections with
rationale
Projects potential costs, risks, and
benefits of operationalizing business
idea, but with gaps in logic, detail,
or support
Does not project potential costs,
risks, and benefits of
operationalizing business idea


15
Work Breakdown Structure Develops logical, comprehensive
work breakdown structure with at
least three tasks and at least three
associated subtasks
Develops work breakdown structure
with at least three tasks and at least
three associated subtasks, but with
gaps in logic, accuracy, or detail
Does not develop work breakdown
structure with at least three tasks
and at least three associated
subtasks


15
Narrative Provides a logical, comprehensive
narrative, justifying each task and
subtask in the work breakdown
structure
Provides a narrative justifying each
task and subtask in the work
breakdown structure, but with gaps
in logic, accuracy, or detail
Does not provide a narrative
justifying each task and subtask in
the work breakdown structure
15


Key Milestones Accurately identifies key milestones,
deliverables, and resource
requirements associated with
operationalizing business idea
based on work breakdown structure
and supported with explanation of
how project will meet scope-timecost objectives
Identifies key milestones,
deliverables, and resource
requirements associated with
operationalizing business idea, but
response is not based on work
breakdown structure, is not
supported with explanation of how
project will meet scope-time-cost
objectives, or has gaps in accuracy
or detail
Does not identify key milestones,
deliverables, and resource
requirements associated with
operationalizing business idea


15
Potential Obstacles Comprehensively assesses potential
obstacles and impediments to
meeting scope-time-cost objectives
of project, supporting response with
rationale
Assesses potential obstacles and
impediments to meeting scopetime-cost objectives of project, but
with gaps in accuracy, detail, or
support
Does not assess potential obstacles
and impediments to meeting scopetime-cost objectives of project


15
Risk Mitigation Determines appropriate risk
mitigation strategies to address
identified obstacles, impediments,
and risks
Determines risk mitigation
strategies, but not all strategies are
appropriate for addressing
identified obstacles, impediments,
and risks
Does not determine risk mitigation
strategies


15
Articulation of Response Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors related
to citations, grammar, spelling,
syntax, or organization that
negatively impact readability and
articulation of main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization that
prevent understanding of ideas
10
Total 100%

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