Mobile software and app store on Windows phones.
Mobile phones have software and apps currently installed and properly functioning, which outdoes the functioning of the operating systems of Androids and IOS. As a result, the phone faces fierce competition from upcoming models of phones and operating systems. Microsoft Company has issued various recommendations and are implementing them according to the given timeline. Below is a discussion on recommendation and implementations.
March 30. Improving and changing the operating system and app store through negotiations contracts from the company. People will be in a position to view instagram, favorite apps and You tube, making people attracted to the phone and buy it.
A.2. hardware on windows phones
April 2. It is important that the phones have hardware on android and IOS phones to attract the young generation with special concerns of these features. Phone manufacturers are instructed to install powerful hardware that accommodates windows apps.
April 3. Advertising and campaigning on media such as internet, Television, and radio to create awareness on the new phones. Using the new brand installed with new appsas exhibitions.
December 12. Renting Dundas square in downtown Toronto and markting new products to customers.
A.3. Market campaigns(product mix)
April 4. Applying 4P’s of marketing to change their perception on android phones and assist them appreciate new products.Microsoft Company chooses attractive packaging option for the new phone enclosing details on its usage and functionality and their pictures.
Adding an extra pamphlet indicating warranty conditions for users and support to be offered in case of problems with the phone.
April 5. Choosing the best Place accessible to potential consumers and distribution channels available for delivery of new phones.
April 6. Microsoft Company sales team will interacts with buyers availing the product and giving information on their usage. The place of distribution is determined by the product, warehousing locations, market coverage (selective, inclusive and exclusive distribution), members of specific channels, management of inventory, centers of distribution, processing of orders, transportation and logistics involved.
April 6. Microsoft Company considers direct sales through door-to-door mail orders and on-site or e-commerce. In addition, it chooses reseller sales through intermediaries such as retailers, wholesalers who will sell the product to consumers.
April 7. Determining the price of new phone depending on advertisements channels, fluctuations of the market, and Competition. Microsoft Company offers discounts on cash and early payments of the phone. It offers flexibility in prices by lowering the prices of new phones below that of other IOS and android phones.
April 8. Promoting new phones through proper positioning in the market and targeting certain segments of people through advertising, and personal selling. Microsoft Company to advertises its products through radio, television, print media, or electronic media.
A4. Service market mix
Service market mix is required since new phones will offer services to people. Proper choice of sales people, process to be followed and physical evidence is appropriate.
April 9. Microsoft Company employs trained sales men who get in direct contact with potential customers through their interpersonal skills and deliver new phones to customers. They explain the usage of new phones and warranty conditions offered. Their goal is to satisfy customers to increase in sales.
April. 10. Microsoft Company delivers its new phones through retailers and wholesalers who sell them direct to customers at their point of sale.
A.4.2. Physical evidence
April 11. Microsoft Company offers new phones Physically portraying their physical attributes to attract customers to buy the product.
Ehmke, C., Fulton, J., & Lusk, J. (2016).marketing’s four P’s .first steps for new entrepreneurs. Purdue university, 1-12.
Singh, M. (2012). Marketing mix for Competitive advantage. IOSR journal of business and management (IOSRJBM), 6(3), 40-45.
Goi, C. (2009). A review of marketing mix: 4 Ps or more? International journal of marketing studies, 1(1), 1-14.
 Ehmke, C., Fulton, J., & Lusk, J. (2016).marketing’s four P’s .First steps for new entrepreneurs. Purdue university, 1-12.
 Singh, M. (2012). Marketing mix for Competitive advantage. IOSR journal of business and management (IOSRJBM), 6(3), 40-45.
 Goi, C. (2009). A review of marketing mix: 4 Ps or more? International journal of marketing studies, 1(1), 1-14.