Business Strategy Paper – Individual Assignment (Avon Case Study)
From an analysis of a firm’s external and internal conditions, determine a firm’s market position and business
level and supporting strategies
Read the Avon, A New Era Case #20, Page C133 in your textbook.
1) Integrating concepts and theories from chapters 2-4 in the text, analyze the company’s general and industry
environment, internal resources and intellectual assets.
2) Construct a document in APA 7th edition format effectively demonstrating mastery of written communication
with a targeted audience. Your analysis should be based solely on the information in the case. Other than the
text, external sources should not be included. The body of your paper should be 5-7 pages in length. NO
EXTERNAL SOURCES JUST THE BOOK