Discussion Question

Discussion 1; There are three different types of non customer’s tiers that can be transformed into customers.  The first non customer tier involves the company’s closeness to the market. Coca-Cola Company has effectively expanded its blue ocean strategy by indulging into the demands of the first tier non customers.  Te second tier noncustomers includes different insight into the assumption of the company and the customer’s existing that can be rewritten and challenged in order to develop a significant value. The third tier noncustomers involve noncustomers who have not been acknowledged or targeted of as potential customers by the company players. This is as a result of the business opportunities and the needs of the customers linked with them. The product utility of the company offers exceptional utility since it strives to indentify the mechanisms in which other products such as sprite can change customer’s lives. This is significant since it indicates that how the product is developed becomes a significant role to its customer’s utility and less to the products technical possibilities (Jerevicius 2013). The core competence of Coca Cola Company involves brand building, therefore, in order for the company to achieve a blue ocean strategy it is important for the company to analyze and understand the present condition in the market place and analyze the main aspects of investments and competition.

Discussion 2; Coca Cola Company produces more than 500  soft drinks brands worldwide and apart from coke other products include, sprite, fanta, vitamin water, Minute Maid, Dasani, Simply and Fuze Tea The (Coca-Cola company 2016).  These products can be applied in the Boston Consulting Group portfolio analysis grid and the stars include products earnings that are growing, stable and low and include products such as Minute Maid, Dasani. The questions marks earnings are growing, low and off course unstable and indicate negative cash flows and potentiality in their strategy and they include Coca-Cola products such as Fuze Tea, and Simply products. On the other hand, the cash cows illustrate both cash flow and earnings are stable and high and include products such as Coke beverages. Finally, the dog’s cash flows are negative or neutral and instability in the earnings and include coke products such as fanta product.






Jerevicius O, (2013), strategic management; BCG growth- Share matrix; retrieved from https://www.strategicmanagementinsight.com/tools/bcg-matrix-growth-share.html

The Coca-Cola Company (2016) Brands the Coca-Cola Company; retrieved from http://www.coca-colacompany.com/brands/the-coca-cola-company/



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